I found the third brief both entertaining and difficult. I found it entertaining because it was fun experimenting with Photoshop and inDesign and learning how to use each of the software, but I also found it frustrating at times because the software can be difficult to use, especially when you haven’t necessarily had a lot of time using it like me. I think that my Fitnesse design does work well with the brief because I’ve worked quite hard on it, and I think that it does not fit with gender stereotypes as addressed by the client because it uses greens and oranges which are colours not necessarily associated with women. I also refused to include ‘sexy’ photos of women in my website, which cropped up a lot whenever I googled reference images, which I found a little degrading as well as adding to the stereotype of women at the gym. I wanted to show a website and gym where women could feel comfortable in what they looked like and I think that came across quite well.

However, if I was to go back and do it again, I would try and make it more clear that it was a female-only gym. Maybe a page dedicated to that fact would help indicate this more, because I don’t think that this was necessarily extremely obvious on website itself. Although I did only include images of women at the gym, that doesn’t mean that it’s clear that the gym is for women only. Unfortunately, I wish I had thought to include this before. I would also add to my colour scheme more so it’s not as flat as it is currently.

Aside from this, I enjoyed the brief and think that my work has come across nicely in response to it.