Logo and font third draft

fitnesse 3rd draft

This is my first draft of the logo and font idea that I spoke about earlier. I’m not entirely sure I actually like this idea. To me, for some reason the squareness of the logo doesn’t quite fit. I think it might be because of the curve of the backwards ‘F’ which seems more appropriate because I like the idea of the hand written text almost being like a signature. However, I am unsure about the use of this particular ‘F’ because I think the bottom half of it curves too far away from the text; it almost seems as if it isn’t a part of it.

Because my colour scheme is also based on golds as well as green, which I had actually was just going to use in the mockups etc., I think in my next draft I will make the logo itself a golden or more orange colour. Because I also don’t like the squareness of the triple spiral, I need to think of a different way to frame it then by cutting out the middle of the spiral. Several of my friends suggested just using the actual spiral itself, which I think I’m going to consider using.

Logo and font third draft

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