I decided to create another mockup of something that you wouldn’t normally find and I thought it would be a cool idea to create a smoothie brand that Fitnesse had created. Even if Fitnesse was a small brand or a large one, I think it would be a good idea for them to create their own smoothie range, something that could bring their community together if it was a small brand and something that could be mass marketed if not. The reason why I got this idea is because there is a gym in my home town that sells its own protein brand, and I liked the idea of a gym doing this because as I just said it brings together a sense of community.

I chose the three different colours to represent the different flavours that Fitnesse would produce. Although not specified, I like to think they are mango, raspberry and kale mixed with fruit. I liked the idea of using a white packaging, although now that I have looked at it perhaps a pale yellow or green would have worked better.