I’ve just been playing around with ideas for my logo and font. I didn’t really like any of the previous ideas, so I just randomly decided to make a few lines of a woman and add it to the font. Not entirely sure I like the idea but I just wanted to attempt to make something that I thought might work.

I’m not entirely sure about this design; I feel like the actual logo itself is too simple and doesn’t quite convey what I’m trying to get across. It also seems a little too feminine. The font I quite like, but I feel like again it would be difficult to reproduce, and I’m unsure about the shade of green. I think perhaps I’d like to go darker, more of a forest green, to provoke images of prosperity and calmness that I’d like Fitnessé to convey. The shade of yellow that I used for the woman figure is also too murky and I think I’d like it to be more gold, with shades of darker gold to make it clearer. I think I definitely need to practise more.